O Cultivates Growth of Consumer Client Roster

Posted on the 15 March 2017

O Cultivates Growth of Consumer Client Roster

NEWCASTLE creative communications agency O PRhas added to its growing portfolio of clients in the homes and gardens sector with national household names Flymo and McCulloch.

Lawnmower and outdoor power product manufacturer Husqvarna UK Ltd has appointed O to handle its integrated PR, digital and social media strategy across both its Flymo and McCulloch brands in the UK.

O is building its reputation as one of the most exciting consumer PR agencies outside London, boasting a prolific client roster including the likes of Goldsmiths retail chain and the UK’s largest holiday park operator Parkdean Resorts, as well as working with a number of homes and interiors products, such as Rust-Oleum paints and Nottingham-based Firemizer – an eco-friendly product for open fires, wood-burning stoves, firepits and barbecues.

Managing director at O, Kari Owers said: “Consumer brands is a growing market for us as an agency, and we are looking forward to working with the Husqvarna Group to integrate its digital content, social and PR strategies on these two reputable, revolutionary brands.

“Flymo is without a doubt the most recognisable name in the garden retail sector, and a leading lawnmower innovator, and McCulloch offers a powerful range of gardening tools that are all about giving you the power to get the job done. The two have distinctly different markets while being equally premium in performance so we are excited to be bringing some new ideas in this space to grow consumer engagement with their products.”

Gavin Burns, Husqvarna consumer brands trade marketing manager, said: “We have engaged O PR to look after our UK press office, influencer marketing programme and social media brand channels for Flymo and McCulloch by developing a calendar of lifestyle content that our customers will relate to. It was their clear digital thinking and 360 degree approach that convinced us they could help to build our brands into the future.

“This year sees the launch of our Flymo Mighti-Mo lightweight, cordless mower, the McCulloch ROB robotic mower and a suite of McCulloch handheld battery tools so O PR will be invaluable in getting the word out about our ever-evolving range.”

Kari added: “Both Flymo and McCulloch fit perfectly into our consumer portfolio, meaning we now represent everything from interior paints through to outdoor garden equipment which gives us a real advantage when speaking to journalists and digital influencers.

“It’s great to continue to land national brand name accounts whilst enjoying our position as an agency outside London, as this allows us to not only handle national campaigns but also connect them to consumers across the country with innovative hyperlocal engagement strategies.”