From Tomorrow, Step INTU “The Christmas Spirit” at the Metrocentre!
Posted on the 3 November 2017
The Lakes Distillery, Cumbria and The Pip Stop, County Durham, the retail division of Lanchester Wines, have joined forces to create their first ever joint retail store this Christmas.
The pop-up concept will offer Metro Centre visitors the chance to experience the multi award winning Lakes Distillery destination, artisan craft beverages, including The Lakes award-winning spirits portfolio, local and national craft beer, seasonal gifting and delicious wines handpicked by the Pip Stop from across the world.
The store will be housed in the prestigious, Upper Red Mall of INTU Metro Centre, Gateshead.
From tomorrow, 2nd November 2017, the store will be open 7 days a week until January 31st 2018, excluding Christmas Day and New Year’s Day.
The festive period is a key fixture and both companies look forward to bringing our award-winning offering to the heart of the North East with innovative flair.
The Lakes Distillery’s internet breaking, ‘Spirit of Christmas’ baubles will also be available in the Gateshead store.
Customers in the North-East will be one of the first to get their hands on The Lakes Distillery’s eagerly anticipated ‘Spirit of Christmas’ Baubles, where 5cl and 20cl baubles have been lovingly hand-filled with the award-winning spirits. The baubles, which went viral with over 6 million hits via Ladbible the first week in October have created a surge in sales.
The pop-up store will create full and part time employment this Christmas period in the North-East with a General Manager, 2 Assistant Managers and a team of retail assistant roles.
The excessive demand for products from both ventures’ will secure significant turnoverfor these northern businesses, this Christmas.
The Lakes Distillery are proud to have partnered and developed this concept with one of the UK’s leading gift businesses, Lanchester Gifts, again another division of Lanchester Wines.
Including the baubles, The Lake Distillery’s spirits range will be available including The ONE British Isles Blended Whisky, The Lakes Gin, The Lakes Gin Explorer Edition, and The Lakes Vodka, along with the brand-new family of flavoured liqueurs.
The range of flavoured liqueurs include The Lakes Salted Caramel Vodka Liqueur, The Lakes Espresso Vodka Liqueur and The Lakes Elderflower Gin Liqueur, along with the rerelease of The Lakes Damson Gin Liqueur and The Lakes Sloe Gin Liqueur.
The Lakes Distillery have also created beautiful Christmas crackers for this festive period and guests will be able to get their hands on these, along with a selection from the range of branded glassware at the pop-up store.
The Pip Stop’s range of craft beverages will give the customers the opportunity to sample and buy ranges from across the world. The Pip Stop have had great success in all their booze related advent calendars for the past 2 months online with each advent calendar going viral across many platforms online such as Cosmopolitan, Pink Boutique and Good House Keeping, to name a few.
The Pip Stop will offer a large range of craft beer gifts, wine gifts and even a small number of pet gifts for those of you who don’t just see the gifting market as humans only! The Pip Stop will offer a first to the Metro Centre in the form of a Growler Filling Station protruding from the back of a classic Mini (The Mini Bar). This filling station acts as a brewery tap system allowing customers to take home draught, craft beer to drink in the comfort of their own home in our premium glass growlers.
The store will be planned by northern design dynamo, Hedley McEwan.