Leading Business Support Agency Appoints W North

Posted on the 8 May 2019

 Leading Business Support Agency Appoints W North

North East creative digital and tech business support agency, Generator, has turned to W North to support its regional and national communications efforts.

Generator has charged the Newcastle-based PR agency with handling its ongoing communications, the promotion of its upcoming programmes and initiatives and assisting the organisation with positioning the North East nationally as a place of creative and digital excellence. 

Jim Mawdsley, CEO of Generator, and Head of their rapidly expanding creative digital and tech membership organisation Digital Union, said: “In W North, we have found the ideal agency to support our ambitious plans and champion this region’s collaborative approach to successful growth. 

“W North is fully aligned with our aims and we look forward to raising the profile not just of ourselves but of our Digital Union members too, many of whom are doing ground-breaking work in their respective fields. The North East has a dynamic creative digital and tech sector and we believe that W North is perfectly positioned to help support its growth.”

W North has recently celebrated two years in business and in that time has already become the top PR agency in the region, winning the CIPR NE Outstanding Consultancy award for 2018/19.

Head of W North, Christian Cerisola, said: “We’ve been a highly engaged member of Digital Union since we launched in 2017. We share its aims of championing great businesses in the North East.

“We’ll be developing a nationally-focused campaign ensuring Generator and Digital Union are positioned as intelligent, dynamic organisations that are devoted to the industries, businesses and the great region it represents.”

The northern arm of London-based W Communications, W North works on a range of North-based clients, including Changing Health, Luminous Group, Arc Inspirations and Cycle Expo Yorkshire. In addition, it also works on a range of multinational clients alongside its London counterparts, executing work with clients such as McGuigan Wines, Pot Noodle and home security tech experts Arlo.

W is one of Britain’s fastest-growing creative communications agencies, with best-in-class and award-winning expertise in food and drink, technology, retail, luxury, sport and media, alongside social, content & SEO, influencer marketing and enterprise. Founded in 2009, W's clients include Spotify, The London Evening Standard, Unilever, Shortlist Media, Levi’s, Major League Baseball, MoneySuperMarket, Carabao and Three UK. With global headquarters in London, W also has offices in Newcastle, Singapore and Amsterdam. 

W was awarded PR Week Agency of the Year 2015/16 and is currently shortlisted for Agency of the Year at the 2017/18 PR Week awards. At the 2017/18 SABRE Awards W was awarded EMEA Consumer Agency of the Year.