Exchange Event: Building a Magnetic Employer Brand
20 November 2019, 09:00 - 12:00
Emirates Riverside, Durham CCC, Chester-le-Street, County Durham,
Attracting the right people to grow your business relies on having a magnetic employer brand. While marketing and PR often focuses on talking to your customers, in today's competitive market for top talent, building a reputation as a credible employer and great place to work is a key factor for any business in the long-term.
Without an authentic employer brand, hiring and retaining talent becomes challenging and costly. Businesses need talented and motivated employees to drive them forward, and the best way to find and keep talent is to show that your company is a great place to work. Join us and Kari Owers of O Communications for an insightful employer branding exchange event where will look at what having a compelling employer brand means in practice and how you can compete in a crowded marketplace for the top talent by finding and telling your unique story.
Managing Director of O and former North East ‘Woman Entrepreneur of the Year’, Kari has been a PR consultant for over 20 years, working on campaigns for hundreds of organisations large and small, private and public, start up or multi-generational. She founded O in 2005 which now represents many regional and national brands and has grown into one of the most awarded agencies in the UK.
Learn - How to position yourself as an ‘employer of choice’ – a place where the best talent want to work.
Explore - Real-world examples of companies with purpose
Gain - An understanding into how creating a powerful employer brand can make recruitment easier and improve staff retention