The sweet smell of collaboration

Posted on the 14 August 2019

The sweet smell of collaboration

We are delighted to announce that Guerilla have been appointed as the partner of choice to lead in the development and implementation of education strategies for the Serge Lutens brand, spanning both their Fragrance and Cosmetic product portfolios.

Following award of the contract, we are looking forward to creating a range of thought-provoking and engaging training toolkits for the beauty consultants, designed to make 'in seminar' training across the globe as interactive and immerse as possible. 

Account director, Anne Crawford comments: “Our team have a vast amount of experience in the beauty sector so we understand the challenges a prestige brand faces when trying to make their NPD training accessible but without compromising the exclusivity of the brand. It's important our training concepts offer tangible benefits for the beauty consultants to apply directly in store to ensure sales targets are met in this very niche sector. After completing the first project, we are delighted with the feedback, but no time to rest, we have busy few weeks ahead in the world of prestige beauty!"

International Retail Education Manager at Serge Lutens adds:

"I personally am so pleased with the level of quality in this presentation and it's a pleasure working with you!"