Listen to Episode Four of the Talking Future Podcast
Posted on the 9 September 2020
We’re excited to bring you a new Talking Future podcast episode.
Created by the Entrepreneurs’ Forum, Talking Future focuses on the lives and work of North East entrepreneurs, their views of the future and how they are innovating as they plan ahead.
In our fourth episode of Talking Future, Yvonne Bell speaks to Joanna Feeley, CEO of Trend Bible, about how trends work, the differences between trendspotting and trendforecasting and how the current pandemic has shaped the way people feel, behave and buy.
About Joanna Feeley
Joanna Feeley founded Trend Bible in 2011, after identifying that the market of trend forecasting, particularly forecasting trends at home, was underserved and set to grow dramatically.
Today, Trend Bible forecast the future of life at home, working with retailers and brands to help them predict what consumers want in two to five years’ time.
As CEO, Joanna sets the vision for Trend Bible and strategically directs the senior management team, driving the company’s growth with global brands in over 35 countries.
About Yvonne Bell
Yvonne Bell comes from a background in transport, where the Bell family company spans 4 generations.
During her career, Yvonne spent most of her time in the Mercedes Truck, Van and Car franchises, mainly heading up the marketing function and generally steering the company through the growth that, by the time it was sold in 2017, meant it covered the North East Region from Teesside up to North Northumberland with a staff of almost 200.
Outside of business, she has always been keen to get involved in other things such as community and Hospital radio presenting, local magazine editing, audio editing for a local historical Trust and being instrumental in the setting up a local gym specifically for wheelchair users.
As a long-time member of the Entrepreneurs’ Forum, she was pleased to be asked to take a seat on the board a few years ago where she is able to offer her own business experience to other members.