North East England-based industrial marketing specialist Horizon Works has welcomed a new Senior Creative Designer to the business.
Alex Finney has joined the company as it continues to experience growing demand for its creative expertise in sectors such as renewables, automotive, engineering, manufacturing and defence.
Alex, who is originally from Yorkshire, has worked for brand and design agencies across the North, including McCann Leeds and 10 Associates near Huddersfield. He has shaped eye-catching creative campaigns for companies in biotech, transport and energy, and is a specialist in elevating tech and innovation-focused B2B brands.
With skills in brand development, campaign design, web design, animation and illustration, Alex will further enhance Horizon Works’ experienced creative team of designers and digital specialists.
Horizon Works, which is based in Blyth, Northumberland, offers integrated marketing services including strategy, PR, design, digital marketing, content marketing, website development and SEO, and supports regional, national and global organisations.
Commenting on his appointment, Alex Finney said: “I’m excited to be joining the fantastic team at Horizon Works.
“I was impressed by how the company has established itself as the industrial marketing specialist – and carved out a real niche in the B2B marketing space.
“I’m looking forward to working on stand-out brands and campaigns for our clients, helping to shine a spotlight on transformational technologies and businesses across the North East, the UK and beyond.”
Samantha Vassallo, Managing Director of Horizon Works, said: “Alex has a highly impressive track record in the B2B space and is an outstanding creative talent: his passion for design and ingenuity comes across as soon as you meet him!
“Alex will be playing a major role in propelling campaigns forward, re-energising brands and crafting high-impact marketing assets for our clients. We’re delighted to have him on board at Horizon Works.”
Embedded into a range of technical industries, Horizon Works supports organisations including: Atlas Copco Rental UK, part of Atlas Copco Group; Koch Technology Solutions, part of the global Koch Engineered Solutions organisation; hydraulic engineering specialist Industrial and Marine Hydraulics (IMH); Huddersfield-headquartered power transmission specialist Lancereal; and de-icing, anti-icing and heat transfer fluid manufacturer Kilfrost.
The company, which was founded in 2010, is an affiliate partner of Engineering and Manufacturing Network, a Fit for Defence partner of Make UK Defence, and is am active member of Make UK, the North East Automotive Alliance (NEAA), NOF and the Entrepreneurs’ Forum.