Member News
Twelve digital pioneers have recently completed a 2-week Digital Work Experience programme where they gained hands-on experience working in the tech industry. They worked with digital partners Land Digital and Sunderland Software City, as part of a Tech Talent Ready programme, to come up with a business idea and go through an entire product development process, from ideation to launch. The work experience programme allowed the group to learn various digital skills and immerse themselves in a tech environment.
At the end of the two weeks, they presented their fully functioning prototype and marketing plan to the team at Land and Sunderland Software City. Joanne, who joined the work experience because she wants to work in the tech industry said, “I’ve loved the engaging sessions and I’m feeling confident with my
prototype. I’ve enjoyed fleshing out my business idea and creating wireframes, and I couldn’t have done it without the amazing team’s help.”
Joanne’s idea was to create a wellness platform that focused on prioritising mental well-being, where users would select a flower to grow through completing various challenges.
Scott, Head of Design at Land said “We set the students a challenge in coming up with a business idea, creating a prototype and then crafting a marketing plan to take to market all within 2 weeks. Everyone rose to the occasion and presented some amazing ideas to our judging panel showcasing fundamental skills. We're excited to see what they achieve in the future!"
Sunderland Software City said “Sunderland Software City has been delighted to collaborate with Land Digital on the Tech Talent Ready program. Sponsored by the North of Tyne Combined Authority, this program provides training opportunities for individuals to increase their skills and enter the tech and digital sector. Land has hosted an invaluable 2-week program, enabling students to gain a comprehensive understanding of their work and create a prototype based on a business concept. This is an extraordinary work experience opportunity – and we look forward to working with Land Digital again in the future.”
A number of students are eager to continue working to bring their innovative ideas to market. With the guidance and support of their mentors, these students have already made significant progress in developing their products and services, and they are confident that they can achieve even greater success with the continued support of Sunderland Software City.
Land Digital and Sunderland Software City plan to run further programmes to support ambitious individuals who want to explore a career in the tech industry.
