Member News
Recent winner of the North East Agency of the Year O.agency has kicked off 2022 with the launch of its new service for businesses keen to communicate their green credentials, welcoming back Caroline Campbell who re-joins the agency as Sustainability lead.
Caroline joins O after six years of leading the PR and marketing for a Bristol-headquartered international environmental consultancy at the forefront of advising businesses and Governments on their sustainability strategies.
In her new role, Caroline will play a key role in developing the agency’s own long term sustainability strategy, whilst supporting clients interested in taking their first steps towards adopting more sustainable business models and advising how businesses can best approach communicating their actions in this area to internal and external stakeholders.
O’s new sustainability offering will meet growing demand among clients, as many businesses across a wide range of sectors are under increasing pressure to demonstrate progress in reducing their environmental impact, as a result of changing consumer behaviour, new legislation and requirements from investors.
Commenting on her appointment, Caroline said: “I’m so excited to have re-joined the O team, communicating about environmental issues and sustainability can be complex and needs creativity to succeed – which the team have buckets of here.
“If businesses haven’t looked at their environmental impact yet, it's important they do it sooner rather than later, not only because we all have a role to play, but also because from a business perspective they’ll get left behind.
“COP26 and the IPCC report shone a spotlight on our changing climate and consumers are doing their research on whether businesses care about the environment before they try, buy or consider a career move.”
Caroline is joined by several other recent new hires for the growing agency, after a successful 12 months of client wins and team growth. 2021 came to a suitably celebratory end with O winning the coveted award for Agency of the Year (under 20 employees) at the North East Marketing Awards in December.
Kari Owers, founder at O, said: “This award was due to our continued investment and innovation during the pandemic, but also a lot to do with our culture and passion for career development, so it is a pleasure to see Caroline return to work for us again after several years away building her career in sustainability.
“It’s very important that organisations have a strategic comms plan that supports their environmental commitment, as the risk of miscommunication or ‘greenwashing’ can really damage their reputation. We are excited to help our clients look at sustainability strategy through a comms lens and plan how they will bring their environmental impact to life for customers, employees, investors and stakeholders.”
