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A NORTH East PR agency behind a popular business podcast has launched a follow-up show aimed at giving professionals a ‘PR guru on the go’
The Pocket-size PR podcast is produced by Harvey & Hugo, an award-winning PR agency founded by Darlington entrepreneur Charlotte Nichols.
The agency also produces the popular PRsonal podcast, and the new follow-up aims to help marketing professionals access free tips and hacks into how PR can help build brands.
Guests have so far included the current Tees Businesswoman of the Year, Danielle Croce and the North East podcasting queen, Ashleigh King.
“Every business and brand have a unique voice that needs an individual strategy to be heard,” said Charlotte, who has almost 20 years of PR and communications experience.
“But in an ever-changing digital world, it can be very hard to keep up with the latest news, trends, and tips from the PR industry.
“The PR industry has lost its identity. By launching this new podcast, we are aiming to be the go-to resource for marketing and PR professionals who want to keep up with their peers and industry news."
Having launched in 2009, Harcey & Hugo has helped grow hundreds of businesses, providing expert-led strategic support in everything from media relations and crisis communications to videography and graphic design.
Yet Charlotte admits PR isn’t always viewed as essential in growing a businesses. However, having played an integral role in launching and growing brands over the past two decades, she hopes the new podcast will highlight just how “crucial” PR is to a company’s success.
"The podcast is such a great way to give industry insights to people working across the sector by those who have faced similar challenges,” she added.
“We lift the lid on all aspects of the industry from why PR is a crucial part of the marketing, the need for the 'Golden Thread' in ensuring brand consistency to the power of networking and the power of personal branding".
And Emily Bentley, marketing and business development manager at Jackson's Law Firm who has also guested on the show added that it was an “honour” to take part.
“I have known Charlotte, and Harvey & Hugo for many years. It’s great to see an accessible podcast the communications professional can easily access to get the latest thoughts and insights from peers,” said Emily.
“PR is a very connected and network-focused industry – so its great for us to all come together to share our experiences,”
The Pocket-size PR podcast publishes a new episode every two weeks which is available on Apple, Spotify and Harvey & Hugo’s YouTube channel.
