From Mentor to Business Partner

McBryde and Co are a Newcastle based PR boutique who were awarded small PR agency of the year in both 2022 and 2023, founded by Rachel McBryde in 2019. They are communications specialists, and their content creates conversations and drives people to action. Now a team of 10 they have gone from strength to strength with a clear focus on the B2B market targeting professional services, renewable and sustainability and public sector organisations.

Their challenge

Building a small a business whilst delivering excellent communication solutions to a growing number of clients.

Objectives

1. To have a clear vision, mission & core values supported by a strategic plan
2. To develop a deliverable and measurable action plan
3. To build a distinctive and different PR company reflective of their values and beliefs
4. To create a structure that provides opportunity for personal growth whilst keeping the client at the centre of everything.

The Solution

• Create a business proposition and strategy house to underpin all activity and business growth
• Develop core values and behaviours and embed these into McBryde & Co
• Introduce individual and team development plans and coaching for various members of the team
• Regular business reviews and soundboard sessions with Rachel to support the development of the business.

The Impact

360 Growth Partners have been working with McBryde & Co for over three years during which they have grown from two people to a team of ten. They have won multiple industry awards and seen significant growth throughout this period. They are a super talented bunch but working as business partners we have supported their growth with scalable business solutions and been on hand when they have hit those expected (and some unexpected!) bumps on their growth journey that aren’t part of the experience or learning.

In Summary

Many SMEs struggle to deliver for today whilst planning and implementing the right activity to meet their future growth aspirations. Using 360 Growth Partners as the extended team of growth specialists has meant Rachel and her colleagues can continue to be active in client project delivery whilst developing their collective and personal growth plans. The business is unrecognisable from when we first met Rachel in 2019 and it has been an absolute pleasure to work with such an authentic and driven team who genuinely care about each other, their clients and the world they live in.

We look forward to supporting them on the next stage of their growth.

They said

“360 adds real value to the business. We don’t have a formal board and so I see Andrew as the overarching strategic lead, bringing external business knowledge and expertise we don’t have internally. We also don’t have a human resource function in-house, so their experienced HR and leadership expert Alice supports this too.

When you start a company as a subject specialist, you don’t always have the full spectrum of business knowledge. 360 plugs the gaps, they are integral to McBryde & Co, and we all see them as an extension of our team.”

We said

“It has been a pleasure working with such a talented team and supporting them as they grow as individuals and as a company. They are true to their core values and beliefs, great at what they do but perhaps most importantly have a real curiosity and learning mindset. It means that our years of
experience as growth specialists can have a real impact whilst complementing their expertise. We feel part of the team and together we are well on the way to achieving the vision that Rachel articulated when we first met.”

We understand the challenges of running a growing business. You’re not alone.

If you would like to know more about 360 Growth Partners and how we could support your business, then please get in touch and let’s start the conversation.