Implementing a marketing transformation to support business growth

Background

Safecall are an industry-leading whistleblowing solutions provider, covering 5 million+ employees in over 1,000 organisations worldwide.

They also provide workplace and investigation training to equip organisations with the necessary skills to carry out thorough workplace investigations.

Their challenge

Founded in 1999, Safecall was established to provide a safe and confidential space for people to raise concerns about misconduct in the workplace. They have grown organically over the years and built a high quality and trusted service for clients. More recently, backed by Law Debenture, they have an ambitious growth plan in place. The time was right to reconsider their marketing activities to help scale the business.

Objectives

1. Undertake a full brand and marketing audit
2. Develop a marketing strategy, underpinned with a plan for delivery, that will deliver revenue targets
3. Support the recruitment process for a Marketing Manager
4. Advise and support the team to develop a brand that instils trust and resonates with their target audiences
5. Work with the team to launch a new website, with improved customer journey through the website to deliver more conversions, in line with targets
6. Marketing activity to deliver a x3 ROI on spend

The Solution

1. Creation of a marketing strategy that aligns activity with business growth goals
2. Establish a B2B marketing funnel with integrated activity across a variety of channels
3. Develop clear customer journey’s for new clients that supports conversion
4. Launch a new brand that elevates Safecall on a global platform, fosters trust and differentiates them from competitors
5. Implement a reporting process with regular reviews and recommendations based on insights
6. Provide ongoing coaching and mentoring to the marketing team

The Impact

The impact of these efforts has been significant. Safecall are now reaching a broader audience with increased outbound activity, PR, paid for advertising and SEO. The brand is helping them to differentiate themselves from their competitors with their own unique identity and balanced tone of voice. They have a well-articulated customer promise and concise and compelling story to tell. Since launching the new website, they have significantly improved the customer journey and they are now experiencing a dramatic uplift in high quality leads. The combined impact of these initiatives, on all leads in the first quarter of this year, is +125% when comparing Jan-Mar 2023.

In Summary

Many entrepreneurial businesses are action oriented and target driven, often diving straight into marketing tactics without a clear strategy or plan in place. With so many marketing tools available, Safecall were uncertain where to invest their marketing spend for best ROI.

360 Growth Partners worked collaboratively with the Senior Management Team to develop a marketing strategy and plan that is now delivering the revenue targets and ROI they were looking for. It has been a pleasure working with them to get the right people in place, working towards a clear vision and goal, with regular review points and a test and learn approach.

See their launch animation here: https://youtu.be/qF5z6iPkL58

They said

“Central to any strategy to grow is a robust sales and marketing plan. Sam has provided excellent support and guidance to Safecall over the last two years of our growth journey. It has been a progressive partnership that has resulted in ongoing success. Thank you.“

We said

“It has been an absolute pleasure to work with the Safecall team on transforming their marketing. A lot of hard work has gone into developing a new brand that really differentiates them from their competitors, and implementing a new website designed around the customer journey. Seeing the impact this is already having, the results this is delivering from a future pipeline and the current business growth is fantastic.”

We understand the challenges of running a growing business. You’re not alone.

If you would like to know more about 360 Growth Partners and how we could support your business, then please get in touch and let’s start the conversation