Member News
An award winning public relations company has launched a unique new product to help businesses “bubble-wrap” their brand’s reputation.
Darlington-based Harvey & Hugo launched the service to help companies combat the growing numbers of threats capable of leaving a brand’s reputation in tatters.
“From deepfakes and cyberattacks, to negative reviews and social media backlash, there have never been more potential risks to a business’s reputation, and the cost of not acting quickly can be crippling,” said Harvey & Hugo founder, Charlotte Nichols.
“Additionally, the rise of AI – and the increased potential and proliferation of fake news- has made the role of brand guardian more vital than ever.
“However, many businesses can’t afford to bring in expert help when disaster strikes. That’s why we’ve created a new service that makes expert help available – and affordable – to almost every business.”
Starting at just £50-a-month, the unique package provides businesses with fast access to Harvey & Hugo’s PR, social media and crisis comms experts in a brand emergency.
And that team has recently been strengthened with the appointment of Ian Johnson as the company’s PR Director.
An award-winning former journalist, Ian was previously Chief Reporter for Teesside Live and the Evening Gazette, and has worked for titles across Yorkshire and the North East including both The Journal and ChonicleLive.
The service has been launched to help mark Harvey & Hugo’s 16th anniversary, with the PR firm even creating their own condoms to mark the milestone – emblazoned with the cheeky message ‘Protecting more than just reputations’.
The service is the latest innovative concept created by Harvey & Hugo, which has long aimed to make PR services more accessible for SMEs – be it press releases and videography to social media and even podcasting.
Having launched the Business Central-based firm during the 2009 recession, Charlotte previously created Harvey & Hugo’s ‘Pay-as-Hugo’ service which enabled businesses to effectively dial-up the company’s services when needed – rather than tie themselves into lengthy contracts.
“Most businesses don’t have the luxury of having in-house PR and crisis comms experts in-house, but what this service offers is the next best thing at an absolute fraction of the price,” added Charlotte.
“It provides entrepreneurs with the peace of mind that should a crisis engulf the businesses they’ve often spent much of their life building, then their brand is in safe, expert hands.”
