Member News

Mallet London selects Climb & Conquer to lead digital efforts

Progressive British brand, Mallet London, has selected Climb and Conquer, a burgeoning SEO and PPC agency headquartered in Durham, to lead its digital marketing efforts as part of ambitious growth objectives.

Established in 2015, Mallet London has swiftly become one of the UK’s most exciting brands for premium footwear and fashion. Initially starting as a men’s footwear brand, Mallet has since expanded into women’s and kids’ footwear and launched a premium clothing line for men in 2019. Today, Mallet London has a global following of footwear fans and trades across the UK, US and throughout Europe.

The partnership with Climb and Conquer will enhance Mallet London’s online visibility through advanced SEO approaches, PPC campaigns and email marketing through Klaviyo, supporting their commercial objectives and boosting the brand’s overall online presence.

By leaning on Climb and Conquer’s expertise, Mallet London aims to increase organic traffic, optimise ad spending, and strengthen its position in the competitive premium fashion market.

Shane Parkins, Managing Director and Founder of Climb and Conquer stated: “We are excited to work with Mallet London, a brand that exemplifies innovation and style in the UK and beyond.

“Campaign performance has already surpassed quarterly targets and we’re only just getting started, so I’m looking forward to showing the Mallet London team what we as an agency are capable of.”

Ryan King, Ecommerce Director at Mallet London added: “Myself and the Mallet London team are excited by the prospect of fully reaching the potential of our efforts in SEO, PPC and Email, to build our reach and revenue even further.

“Shane and the team showed genuine interest and understanding of our commercial goals and presented a strategic path ahead that is already delivering results. We’ve just had our best promotional period ever, with their help, so it’s a hugely encouraging start, with organic revenue doubled versus last year and a 300% leap in revenue from email. We’re looking forward to continuing to work with the Climb & Conquer team.”

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