Member News
Metrocentre, one of the most extensive multi-use destinations in Europe [the second-largest shopping centre and entertainment complex in the UK], announces the appointment of Twist as its retained consumer PR agency.
Newcastle-based Twist will spearhead Metrocentre’s ongoing campaigns and PR activities, including events, consumer press office, and influencer collaborations, ensuring a vibrant and engaging presence in the market.
Quote from Helen Atkinson, Metrocentre’s marketing manager commented:
“We are thrilled to partner with Twist, a dynamic agency known for their creative approach and deep understanding of the consumer market. Their expertise will be instrumental in driving our engagement strategies and amplifying our brand presence."
Metrocentre: A Premier Shopping Destination
Home to over 270 stores and 60 dining options, Metrocentre offers a diverse range of leisure attractions across its expansive 200,000 sq ft of retail space. Additionally, the adjacent Metro Retail Park spans over 183,000 sq ft, reinforcing Metrocentre’s position as the second-largest shopping destination in the UK. Twist’s strategic appointment will enhance our market presence, foster customer engagement, and bolster our brand reputation through effective PR and influencer relations.
Chrissie Plunkett, managing director of Twist, commented:
“Metrocentre is a dream client – fun, stylish, and poised for growth. We’re delighted to be collaborating with their in-house team, whose values and culture align perfectly with Twist. We look forward to creating impactful campaigns that resonate with their diverse audience."
Metrocentre joins an impressive portfolio of clients under Twist, including notable brands such as Popeyes, Junkyard Golf Club, and Ninja Warrior UK.
