NEWCASTLE-based O.agency has been chosen to bring its creative talent to a raft of key players involved in the infrastructure of the North East, from transport to community life.
Port of Tyne has chosen O to manage its PR and comms as it continues to drive its ambitious plans to decarbonise, digitise and innovate across the business, achieving huge transformation in recent years and with many opportunities ahead.
Award-winning North East train operator Lumo has appointed O as its PR agency, to build its reputation in the region and beyond for revolutionising eco-friendly travel, providing a fully electric service between Edinburgh and London.
Newcastle NE1 selected O as its new creative partner in the spring, with the first campaigns since the partnership formed now live and generating strong engagement, for Summer in the City, Screen on the Green and Newcastle Restaurant Week.
Seeing many of its clients come together to support Northern Pride, O was also named as Pride in the City’s PR partner for 2024, which took place across the weekend of 19-21 July in Newcastle city centre. Supported by NE1 and with a new Lumo Platform stage in the Market Village zone, the event welcomed record numbers of people.
Kirsty Ostell, MD at O.agency, said: “O has been in the region for almost 20 years, working alongside some of our most exciting businesses and most important parts of our local community, from retailers like Fenwick and Charles Clinkard to transport providers and regional universities and colleges to name just a few. We take great pride in playing a part in the impact our clients have on the growth, innovation and vibrancy of our part of the world and are delighted to see this impact grow as we sit at the beginning of a new era for the region thanks to a new mayor.
“Our passion for the North East is loud and proud, so we are thrilled to be working with even more businesses doing great things in our region. From the sustainable economic growth of one of the region’s major ports and most sustainable train operator, to the wonderful things happening in our community not least this year’s Pride in the City.”
O.agency was named NE Marketing Agency of the Year for the last three years at the NE Marketing Awards. It was also recently named best SME for excellence in people practice at the HR&D awards and its founder Kari Owers is one of the finalists in this year’s Entrepreneurs’ Forum Impact Award category.