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O LAUNCHES FRACTIONAL CMO SERVICE TO HELP COMPANIES GROW, the North East Marketing Agency of the Year for the last three years, has launched a new consultancy service for ambitious companies that don’t yet have a senior marketing head at board level.

Led by Founder Kari Owers and Managing Director Kirsty Ostell, its ‘Fractional CMO’ (Chief Marketing Officer) team brings decades of experience handling marketing communications for some of the region’s most successful companies.

“Our Fractional CMO consultancy service empowers businesses of all sizes to reach their marketing and sales potential and change the game when it comes to getting big results without the big in-house team,” says Kirsty Ostell. “Put simply, we can be your strategic marketing lead at board level, allowing you access to some of the best heads in the industry without the overhead of a senior hire until you’re ready.”

She added: “From start-up to scale-up and businesses looking to exit, we help to bridge the gap between the marketing and sales functions, the board and other stakeholders, such as investors or your internal team.

“A CMO’s job is to advise at a commercial level on how to use effective marketing to realise your ambitions. We advise at the points we are most needed and help shape a robust strategy that will remove any guesswork from the company’s growth plans.

“This service launches alongside our new Offectiveness™ model which has been designed to help marketing teams quickly showcase results in line with business objectives and without getting blindsided by huge marketing performance metrics that aren’t actually moving the needle for the business.”

Kirsty is a fully qualified chartered marketer, strategy and marketing effectiveness specialist.  With over 15 years in financial and professional services and tech. She develops data-led effectiveness strategies across marketing, sales and product marketing, having worked with businesses across sectors from start-up to global organisations.

Kari has been a comms consultant for over 25 years and has worked with some of the UK’s most exciting brands and entrepreneurial fast-growth companies. She advises founders and leadership teams on how to communicate effectively at each stage of the business journey from early seed funding rounds right through to exit, during mergers and acquisitions, pivots, product launches and global expansion.

Supported by senior consultants across Insights, PR & Influencer and Employer Brand, which will allow companies to access strategic and commercial planning, marketing implementation and even support the recruitment and structuring of their own marketing team, at the fraction of the cost of hiring a Chief Marketing Officer.

The consultancy team at O have worked with businesses including Parkdean Resorts, iamproperty, Womble Bond Dickinson, Elmtronics, Haines Watts and many more.

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