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Richard Reed Marks 77th Year with Fresh Rebrand

Big enough to know, small enough to care, well-known and respected law firm Richard Reed Solicitors have unveiled a transformative new visual brand identity as they celebrate their 77th year in business.

Heavily rooted in Sunderland with a strong heritage to be proud of, the firm has come a long way since inception in 1948. Fast forward to 2025 and the growing team of 40 are celebrating an exciting new chapter as guests gathered at Sheepfolds to see a first glimpse of the unveiling alongside the launch of their new podcast, Legally Sound, marking an exciting milestone for the firm.

Highly regarded in the industry for their legal advice for all aspects of personal and business life, investment has been and continues to be made to ensure that the firm’s further growth is achieved. With the needs of both their clients and employees in mind, the rebrand reflects the firms ongoing commitment to innovation, client success and continuous evolution within the legal sector.

Sarah Reid, Managing Director, Richard Reed Solicitors:

“This moment marks more than just a fresh look; it represents the evolution of our firm. Just as Sunderland is a city of transformation, we too are growing, adapting, and embracing new opportunities. We are proud to be a part of that journey. As our city evolves, so do we, ensuring that we continue to meet the needs of our clients, our community, and the businesses we collaborate with.

Our new branding reflects this evolution. It is not just a design change, it is a representation of who we are and what we stand for, and this transformation aligns with our mission to deliver exceptional legal services while adapting to the changing needs of clients.”

Under the new all-encompassing rebrand, Richard Reed Solicitors will continue to raise the bar while offering the personalised customer-centric service which distinguishes the firm and elevates the practice in the sector.

Laura Kerry, Marketing & Business Support Executive, Richard Reed Solicitors added:

“We are so excited to introduce our new brand which better reflects who we are as a firm. The rebranding reflects a natural evolution, and clients will enjoy the same client focused approach - we might look a bit different, but we are still your trusted legal firm. 

The rebranding process has been a strategic journey and we’ve always been keen to respect and play homage to our roots. Input was gathered from key stakeholders, including staff, clients, and partners, through extensive market research to ensure we captured the essence of what our firm means to our clients and our people. 

The rebrand reflects our values, expertise and target audience, and aligns with our firm’s goals, alongside resonating with current and potential clients.”

The journey to collectively build and secure the future of clients, colleagues and the community remains a key focus for the firm, and the dynamic and forward-thinking leadership team have a vision to take Richard Reed Solicitors to new heights with lots of exciting plans for growth ahead, including the launch of the new Legally Sound podcast series.

Legally Sound aims to simplify the law and explores how it affects our daily lives, and to show listeners how to navigate legal changes effectively. The first episode is now live hosted by Sarah Reid, who is joined by legal experts Phil Moir and Kat Moody to break down the Housing Act and discuss the 2025 changes to the Renters Bill.

Sarah added:

“We are taking things a step further with the launch of our podcast, Legally Sound.  It’s straight talking and breaks down the jargon, and it’s very different from what you’d usually expect from a law podcast.

We are incredibly excited to air the next batch of podcast episodes and for what lies ahead for the firm and for the city of Sunderland, we look forward to continuing to grow alongside our city, our clients, and our community.”

Sunderland remains at the heart of the evolution of the firms journey and they are committed to giving back, along with the investment in the rebrand and podcast series, the firm continues to support the local community through a range of initiatives including their role as a Regional Partner of Sunderland Football Club, part of the ‘Network for Good’ concept as a Friend of Grace House and a Foundation of Light Corporate Partner, alongside supporting Love Amelia and the Red Sky Foundation.

Listen now to the all-new Legally Sound Podcast: https://rss.com/podcasts/legally-sound-with-richard-reed/

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