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Revolution is a full-stack revenue growth agency based in Gateshead that provides services such as demand creation, client conversion, customer retention, and digital transformation. This year, the award-winning agency has had great success, landing 25 new contracts and averaging 32% revenue growth for its clients. One way they achieve this is by implementing omnichannel strategies.
Omnichannel growth strategies create a seamless customer experience across all platforms. This holistic approach allows you to understand how people interact with your brand at different touch points and provides them with consistent messaging across all platforms, channels, and devices. Your customers will receive relevant content, regardless of their position in the sales funnel.
An omnichannel growth strategy puts your customers first, giving them a personalised experience every time. Aligning your sales and marketing teams will enable you to avoid disconnected messaging. By integrating your workflows, you can provide consistent customer service throughout the buyer's journey.
With omnichannel growth, you should aim to obtain a variety of consumer insights by distributing your brand/product message over many channels. This data-driven approach provides rich information about your customers, their behaviour, problems, and preferences - allowing you to categorise these users into differentiated persona profiles. The data can be used to personalise the buyer's journey and provide a customised message to the appropriate audience through the correct channels.
High-growth businesses use omnichannel marketing to get to know their clients better while targeting their messaging efficiently. Knowing your buyer personas will allow you to make data-driven decisions on what content to create next. Companies that successfully implement an omnichannel strategy will be well-positioned to attract new customers and nurture existing ones.
Alongside optimising your customer experience, an omnichannel growth strategy can help you reduce overhead and boost revenue. As your business becomes more accessible across platforms, it becomes easier for customers to make purchases. Personalisation is proven to raise the average customer lifetime value (CLV), so by creating content specific to your customers, you’re likely to influence their spending. Customers who leave satisfied are more inclined to return and to share the word online and with friends. Instilling this personalised experience will increase customer retention and loyalty, ultimately improving their lifetime value.
As a HubSpot Platinum Solutions Partner, Revolution uses HubSpot as a vehicle to deliver omnichannel campaigns for multiple clients throughout the UK, Europe, and North America.
Revolution’s Chief Strategy Officer, Chris Glancey, has been at the forefront of delivering omnichannel campaigns with HubSpot for the past five years. Chris said, “As a leading marketing, sales, and customer service platform, HubSpot is a best-in-class system that we utilise to help businesses create meaningful relationships with their customers. By using and implementing HubSpot through various businesses, we have seen our clients exceed their revenue targets and significantly increase customer lifetime value. Our team are experts in executing omnichannel strategies that help companies unify their marketing, sales, and customer service activities, as well as facilitating growth.”
As more companies lean towards catering to the consumer, omnichannel growth is quickly becoming their strategy of choice. If you’re a business that continues to rely on traditional marketing methods, consider delving into the innovative approach of omnichannel growth. Get in touch with Revolution to hear more about how they can help you modernise your business. Contact growth@revolution.co.uk
