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The Sunderland family behind global Soap Brows beauty brand, invented for Game of Thrones and worn by A-listers

Back in 2016, Wearside make-up artist Kim Cattin was working on the Game of Thrones set, as well as on other film and TV work. Noticing a gap in the market, she asked her mum Donna McCann-Turner if she could help her design a product, which became Soap Brows, a wax that helps to keep brows in place and create the fluffy look that is now a global beauty trend.

From humble beginnings in Donna’s kitchen, the wax snowballed into the multi-million pound West Barn Co business, that employs 28 people, with a range of beauty and skincare products, stocked by high-end retailers such as Harrods and worn by the likes of Billie Eilish, Dua Lipa, Perrie Edwards from Little Mix, Laura Whitmore and countless more celebrities.

Despite being a huge product in the USA and the Middle East, as well as in Britain, West Barn Co, or WBCo as it’s known, has stayed true to its North East roots, with its headquarters in County Durham and its product colour range named in honour of the region: Sand, Clay, Brew (after a cuppa), Roots and Coal.

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