Member News
West Barn Co. (WBCo), the independent British beauty brand that redefined brows, has announced the end of an era. The brand’s cult product, Soap Brows™, will officially retire this November — marking the close of one of the most influential beauty stories of the decade.
Born from a simple, ingenious idea on a kitchen table in Durham, Soap Brows™ transformed a professional makeup artist hack into a global movement. Loved by artists, celebrities, and editors alike, it became more than just a bestseller — it became a beauty language.
“Soap Brows gave us everything — a legacy, a movement, and a global community,” says Kim Cattin, Co-Founder of WBCo. “The world knows Soap Brows, but not everyone knows the brand behind it and the other products we have to offer. This moment is about reclaiming our identity and moving forward — from brows to skin prep."
While imitation products flooded the market, the original remains unmatched — a testament to WBCo’s authenticity and artistry. As the brand prepares to say goodbye, customers are invited to celebrate Soap Brows’ legacy one last time with a final, limited drop, coinciding with Black Friday sales.
The farewell campaign, titled “The Final Brow, and the cleanse that comes next.”, honours the product that built a global following while paving the way for WBCo’s next chapter — Cleanse & Glow, the brand’s hero skincare collection focused on effortless, radiant skin.
“We’ve always believed great makeup starts with great skin,” adds Cattin. “Soap Brows started a movement. Our cleanser continues it — helping people strip things back, prep properly, and fall in love with their skin again.”
This November marks the end of an era for brows — but the beginning of a new legacy for skin prep.
