Scale-up academy alumni - Dominic Lusardi

At Animmersion we’ve always had ambitions to scale-up so we jumped at the chance to join the Academy, and it’s definitely been worthwhile.

As a member of the Entrepreneurs’ Forum, we knew we’d be surrounded by similar minded people, but it’s been a breath of fresh air to work on our challenges with other entrepreneurs.

Taking ideas from the programme and other business leaders, and applying them to Animmersion, has definitely influenced our growth.

The coached sessions helped us to stay focused on the key issues, rather than getting dragged into the detail, and we now have a clear plan that isn’t overly technical but has true scale-ability.


We think we’ve identified a cost-effective framework that will hopefully allow us to triple turnover in the next five years, without having to re-evaluate plans at every stage.

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