We will become a unique, truly global, 'lifestyne' brand which represents all aspects of the British countryside lifestyle dream, and provides everything that's needed to live and enjoy this dream.
We will do this by focusing all our energy and creativity on constantly satisfying, surprising and delighting our customers with the product and service we offer. Our customers will then be more than happy to give us a greater and greater share of their overall spending on clothing and accessories.
We will only achieve this by becoming a people focussed organisation, committed to developing our people's skills, initiative and flexibility and rewarding contribution to results, service and progress towards our Vision.
