Laura Edgar is Managing Director of Aura Infection Control, a Darlington-based family business helping dental teams deliver safe, effective infection prevention and decontamination through specialist products, education and practical support.
Since taking on sole leadership in 2016, Laura has guided Aura through a significant period of change, completing the buyout of the business in 2024. Her experience of navigating family succession has shaped her approach to leadership: building a commercially strong business while creating opportunities for others to learn, develop and take responsibility.
Under Laura’s leadership, Aura combines technical expertise with an approachable, education-led service. The team helps customers understand complex infection control requirements and translate them into everyday practice, building lasting relationships through knowledge, practical advice and dependable support.
People are central to Laura’s ambitions for the business. Aura’s values - Know, Learn, Teach and Together - reflect her belief that sharing knowledge and investing in people strengthens both the team and the service customers receive.
This approach has earned Aura Great Place to Work certification, recognition among the UK’s Best Workplaces for Development and top 100 listings for women and in healthcare. In 2026, Aura won Best Place to Work in the Teesside heat of the North East Business Awards, while Laura won Business Person of the Year at the regional final. Aura has also been shortlisted for the SME National Business Awards 2026.
Laura’s contribution extends beyond Aura. She chairs the Infection Prevention Society’s Dental Audit Tool Working Group, helping to support standards across the sector. She is also completing a Senior Leaders MBA at Teesside University, with research exploring female succession in family-owned SMEs—an area closely connected to her own experience and her interest in developing future leaders.
Outside the business, Laura plays women’s cricket at Barnard Castle Cricket Club, supports junior cricket and contributes to the club’s committee and fundraising. Her involvement reflects the same motivation she brings to Aura: helping people build confidence, creating opportunities and bringing people together to achieve something worthwhile.
