Natasha McDonough

Company:

MMC Research & Marketing

Position:

Managing Director

Website:

www.mmc.agency

Twitter:

@MMC_Research

Natasha McDonough runs MMC Research & Marketing Ltd and has had a strategic marketing and communications career spanning 25 years and across three different continents. She has worked with a wide range of organisations and individuals including Cabinet Ministers within Central Government, The Confederation of British Industry, British Chambers of Commerce, the NHS and the Environment Agency.

Her experience isn’t limited to the public sector. In fact she has spent much of her career working with cutting-edge software and tech companies, strongly positioning them in competitive marketplaces and increasing leads through effective marketing.

In 2000, Natasha moved to Los Angeles to run the marketing for a B2B publication around the dot-com boom.  She ran marketing campaigns for events that featured the CEOs of some of the fastest-growing companies of the time, including the likes of Seth Godin of Yahoo.

Prior to that she worked in a fast-paced Sydney agency on a Sony Australia account, before moving back to London in 2005 to join a public policy events company.

Natasha relocated to the North East in 2007 and has never looked back. Passionate about the growth and stability of the region, she sits on the Council for the North East of England Chamber of Commerce and is a Governor of the University of Sunderland.

Natasha was awarded Fellow status by the Chartered Institute of Marketing in 2017.

She is also a member of The Chartered Institute of Marketing and the Market Research Society and her company reveals insights and creates marketing strategies including customer surveys and in depth research interviews and findings, net promoter score surveys, perception studies, marketing strategies and campaign planning.