Exchange Event: Sales & The Art of Negotiation

Sustained sales are the holy grail of business and the search is typically a journey on which techniques must evolve and delivery perfected.

The aim of our first Exchange event of 2015 is to share proven sales methods and to explore how to maximisethe impact of successful lead conversion and sales on business development.

Hosted by Duncan McEwan, co-founder of leading agency Hedley McEwan, we'll also consider the importance of marketing on sales and how it's greatest impact can be felt when marketing is treated a critical and integrated feature of business development.

Tom will be joined by Richard Lane, a partner in sales and business development consultancy and training company durhamlane, who will share his 'sales mantras' and the behavioursand processes that have brought his business success.

Negotiation, in its numerous guises, is central to successful sales and guests will also hear from Clive Rich, an international, professional negotiator who has brokered £10bn worth of deals for clients including Sony, Yahoo, Apple and Simon Cowell's Syco.

An expert in how to negotiate under pressure, lawyer Clive will talk through the stages of negotiation and, in terms of sales, how to close the deal and achieve a successful outcome.

With decades of frontline experience between them, our speakers bring genuine, measurable value to the organisationsthey work with so ideas and inspiration for members are guaranteed.

Attendance at this event is included in Exchange member's benefits and costs £50 + VAT for entrepreneurial members only (please note, guest places are not available at this event) . Cancellations received within 72 hours of the event will be charged in full.