3 March 2016, 08:30 - 12:00
Gateshead College, Baltic Business Quarter, Gateshead NE8 3BE
Meaning many different things to different people, this Exchange event aims to lift the lid on what brand is and why it's so important to every business.
Hosted by Ben Quigley, chairman of the Institute of Practitioners in Advertising (IPA) & chief executive of creative agency group Everything Different, we will be exploring how real brands are able to unlock better customer value and experience, define a clear mission and purpose for their staff and make their organisation instantly recognisable among their competitors.
With guest speakers including brand consultant Les Stern (formerly head of planning and strategy at Saatchi & Saatchi) and Darren Richardson (co-founder of brand and story-telling agency Gardiner Richardson), you will hear how many of the world’s most successful organisations put brand as their central organising principle, guiding every action and decision they make.
With plenty of local examples too, our panel of experts will be sharing their vast experience of brand theory, practice and benefits, as well as offering advice that will help you to define what it is your company stands for and how you can harness this to help your business grow.