The Journey with Sir Martin Sorrell

30 June 2021, 09:00 - 10:30

PROTO, Baltic Business Quarter, Gateshead, NE8 3DF

Joining us live via videostream from London, in this upcoming Journey Event we’ll hear from one of the world’s great corporate warriors about resilience, determination and the need for speed in surviving and thriving.

As one of the most recognised businessmen in the world, and a leader in the advertising world, it's hard to believe Sir Martin Sorrell started his entrepreneurial journey with a private investment into a small maker of wire shopping baskets: Wire and Plastic Products (WPP).

Through acquisitions and organic growth, and a $566m takeover that stunned the advertising world, Sir Martin led the company to strength, transforming it into the world's largest communications and advertising agency, with revenues over £19 billion, a market capitalisation of £17.7 billion and employing over 190,000 people in 112 countries.

Applying his knowledge from Cambridge and Harvard Business School, and his experience from working at IMG and Saatchi & Saatchi, Sir Martin developed a winning three-pillar strategy for WPP, helping to secure many industry-firsts for the agency. Focusing on ‘new markets’, ‘new media’ and ‘consumer insight’, WPP pioneered the application of data and technology to communications and was the first marketing services company to publish a sustainability report back in 2002.

The longest-serving CEO of a FTSE 100 company, Sir Martin has been at the forefront of advertising and marketing communications for 5 decades. Stepping down from WPP in 2018 after 33 years at the helm, he launched S4 Capital, a digital advertising and marketing business at the epicentre of a marketing and commercial revolution. After just over two years, S4Capital already has a market capitalization of over $4 billion.

The Small Print - This event is exclusively for members of the Entrepreneurs’ Forum and their guests. Guest tickets cost £25+VAT per guest, payable in advance. Unfortunately we are unable to reimburse this cost if your guest place is cancelled within 72 hours of the event.

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