23 November 2021, 09:00 - 12:00
Emirates Riverside, Chester-le-Street, Durham, DH3 3QR
Brand, brand, brand. It can all get a bit much when even your slippers have a story - that’s why we’ve invited expert Mark Shayler to share how to build a meaningful brand, having helped the likes of Brother, Teapigs, All-Plants, Bombay Sapphire and Welsh Water to create strong identities founded on purpose.
In this half-day session, Mark will show how by believing in something bigger than yourself you can build your brand on solid rock and meaning. This is particularly relevant now given that your customer has changed massively over the last five years. During the session you will learn how to:
Designed for both business leaders and their teams, come along and find out how you can start building a meaningful brand.
About our Speaker
Mark is a founding partner of the Do Lectures, author of “Do Disrupt: Change the status quo or become it”, owner of sustainable innovation consultancy Ape and a failed rugby player. Having disrupted for 40 years, starting at age 10 when he organised a student strike over the quality of school dinners, Mark Shayler now applies the lessons learned throughout his career to help companies of all sizes to disrupt too.