Round Table Discussion: Is AI the Future of Marketing?

21 November 2023, 12:30 - 14:30

Gateshead College, Baltic Campus, Quarryfield Road, Gateshead, NE8 3BE

There is no doubt that artificial intelligence (AI) is already impacting the world of marketing. From ChatGPT to chatbots, AI is more common than most of us realise but do we really understand what the future looks like?

Our round table discussion is hosted by  thought leader, visionary designer and sought-after AI expert Lucy Batley who will use her knowledge and experience to guide us through this hot topic.

We’ll explore exactly what AI is and how it can be used to amplify your marketing efforts. Our conversation will cover practical guidance on areas where you could start implementing AI, for example content generation and data analytics and discuss the benefits of embracing AI, not just for your business, but more importantly for your customers. We will also look at how a structured approach to AI will help you achieve your goals and how this new world will have an impact on the skills you need in your marketing team to deliver your marketing strategy.

Whilst this event is primarily for the benefit of our members who want to learn about AI in marketing, we encourage members with experience in this area to attend to share their practical knowledge.  

Our round tables are shaped by your views and experience, so whilst we hope to cover the topics above, we may discuss other subjects related to the topic during the session.

About Our Host

Lucy’s experience designing for the digital world spans over 30 years. Her enormous talent was recognised early into her career when she was names EMAP’s Best Young Designer of the Year. From there she built a strong foundation at the dawn of the digital era to bring products to the then-burgeoning online marketplace, working with renowned brands and artists including Audi, MaxMara, Samsonite, Vespa, Fila Sport and The Manic Street Preachers.

She was also instrumental in the launch of the Euro into the UK by designing the digital interface for Barclay Bank's SME division. Since then, Lucy has founded digital design agencies and established Traction Industries, a platform that merges their expertise in AI with human behaviour to revolutionise the way we use AI and future technologies to drive innovation.

Lucy currently sits on a number of regional committees and boards including the Institute of Directors, Newcastle University and Digital Union. She was also appointed as the Ambassador for Creative and Digital for the North East in 2017.

The small print - Due to limited capacity round table discussions are exclusively for entrepreneurial members of the Forum and no guests or substitutions are allowed.

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