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Leading North East agency, Better, rebrands global manufacturing consultancy

A leading strategic brand agency based in Teesside has helped an international firm prepare for a new phase of growth. 

Located in Middlesbrough’s historic quarter, Better make brands around the world more distinctive, meaningful, and effective. Using a blend of strategy, language, design, and digital, they help organisations stand out, attract, engage, and grow. And now they’ve partnered with Chartwell, a high-performance operations consultancy designed for ambitious manufacturing leaders.

With a presence spanning Europe, the US and further afield, Chartwell unlock hidden potential across industries such as pharmaceuticals, speciality chemicals and consumer goods. Their work uncovers constraints and prioritises only the most far-reaching improvements.

Following a decade of organic growth, Chartwell is now gearing up for its next chapter with bold plans to triple in size, broaden its client base and increase outbound marketing. As a catalyst for this transition, Better recently evolved the brand to reflect their dedication to excellence and trusted role in delivering meaningful transformation for some of manufacturing's biggest players. But where previous growth largely stemmed from referrals and word of mouth, there was a collective realisation that a new approach was needed to take things to the next level.

Better built a distinctive verbal identity from the ground up, defining a consistent voice and authentic narrative that told the Chartwell story. This confidently conveys their unique proposition, and effectively communicates what sets them apart. After sharpening the strategy, Better refreshed Chartwell's visual identity to position it as progressive and adaptable while still appealing to its core audience and challenging bigger competitors.

Paul Bell, Client Services Director at Better, said: "Working with Chartwell is another really proud moment for us. With an impact that stretches across industries and borders, it's a partnership that fits perfectly with our mission to power progress on several levels.

"The new brand sets Chartwell on course towards an ambitious future, as they look to firmly establish themselves as the top-tier consultancy of choice."

Sam Scalamogna, Global Head of Marketing at Chartwell, added: "Driven by a deep understanding of our audience and a commitment to staying ahead in a dynamic market landscape, we are proud to present a brand that reflects our evolution, innovation, and relentless pursuit of step-change improvements.

"The rebranding is more than just a new logo or name. It's a comprehensive update of our visual identity, messaging, and user experience, better communicating our core values and meeting the changing needs of our clients."

Better also brought the brand to life online through the expertise of their digital team. As a bespoke build tailored to their needs, the digital platform is designed to raise awareness, drive sales and attract talent. Alongside this, the website highlights Chartwell’s experience by showcasing insights through key results, relatable case study content and thought-leadership pieces.

John Taylor, Creative Director at Better, said: "Chartwell was about balance. We needed to create something that visualised the vast improvements they bring to their clients. But we also had to ensure it still felt grounded in clarity, simplicity and conveyed a certain degree of gravitas.  

"The new look and feel retains established brand equity in the symbol while embracing a modern and minimal aesthetic, mixing tradition with precision and contemporary design. All informed by an authentic and cohesive verbal identity."

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