Member News
Northeast based growth agency, r//evolution has announced it has completed a merger with The Roundhouse Digital.
The merger brings together two of the region’s leading marketing agencies under the r//evolution brand.
With its headquarters in Gateshead, r//evolution established its Manchester office in 2019 and has now further strengthened its portfolio with the merger. It specialises in working with ambitious, high-growth businesses, delivering a range of digital transformation services that accelerate lead generation and customer conversion, increase customer lifetime value and deliver technical infrastructure solutions.
Established in 1995, The Roundhouse had an established national reputation for its creative work, with its client portfolio encompassing global, national and regional brands.
Lead Corporate Finance Advisor on the deal was David Cudlip. David commented that “The natural synergies between r//evolution and The Roundhouse brands make this deal an incredibly exciting one. The opportunity to combine both businesses aligns well with r//evolution’s growth plans and I would expect clients from both businesses to see the benefits early doors. I wish Gill, Adam and the r//evolution team every success.”
Corporate Partner, Martin Mckinnell, of Endeavour Partnership provided legal advice to r//evolution on the transaction. Martin commented “It was fantastic to work with r//evolution on this deal which sees them further enhance and strengthen their position in this dynamic and competitive market. As always, it was a pleasure to work with Gill and the r//evolution team and we wish them every success in the future with this venture.”
r//evolution MD Gill Burgess commented on the merger, “We’re delighted to have further strengthened our offer through this deal. The Roundhouse’s reputation precedes it, and the quality of their work speaks for itself. We saw this as an ideal opportunity to combine our resource to further fuel our growth. Although its early days, our clients are already seeing the benefits of the increased breadth of expertise we have to offer.”
The Roundhouse’ co-founder and Creative Director, Nick Pugh is enthusiastic about the merger, “This is an exciting step for us all, and we’re delighted to bring the two businesses together under the r//evolution brand. There is a great culture-fit and the teams are already working well together, delivering on a number of significant projects.”
r//evolution has seen the benefit of the increased focus many businesses now have on digital transformation. Gill explains “We have the skills to scope and deliver exciting transformation projects for businesses looking to increase efficiencies and reduce friction. This is a huge focus for many businesses, particularly having been through the changes thrust upon them by the pandemic. These projects can involve both infrastructure and system changes – an example being the alignment of finance, EPOS, and sales & marketing systems. For others it's about developing a high performing web presence that creates an effective sales funnel. Additionally, as a HubSpot Platinum Partner, we’re also well-placed to deliver highly effective marketing automation solutions. The impact of these changes can be dramatic – Increasing sales revenues and substantially reducing admin overhead - shifting resource to profit centres, driving sustained growth.”
The agency also delivers retained marketing services, including a range of deliverables to drive accelerated growth. It works in conjunction with inhouse teams, adding digital marketing expertise, or as a fully out-sourced solution.
r//evolution services clients UK wide but it continues to have a strong client base across the northeast, including in the construction, education, marine, technology, retail, engineering and leisure sectors.
