Member News
Open a newspaper, scroll through social media or listen to the workplace chatter and the topic of the generation gap is everywhere. From the Generation Z ‘quiet quitting’ trend to the Millennial Managers memes and endless media articles on the rise of ‘5G’ workplaces, what damage is the narrative doing to the way people view the world of work?
We believe that motivational behaviours tell us so much more about the generation than the year they were born. Having worked in marketing for decades, we’ve seen generational consumer personas become tired and out-dated – if a 60-year-old and an 18-year-old can wear the same pair of Dr. Martens and enjoy the same soft drink, then why do we think people behave differently at work?
That’s why we’ve teamed up with Duo Global Consulting to launch a new way to look at people marketing. One that uses creative thinking and behavioural data to focus on what binds people together at work, not what makes us different.
Whether you’re struggling to recruit, retain or build better people engagement in your existing workplace, our People Brand Strategy consultants can help you challenge stereotypes and develop a new way of thinking.
To mark the launch of their new People Brand strategy, O agency is hosting a webinar on 4th June to share more about how they have identified the truth about the tribes emerging in today’s workplace – and the secret is out, they aren’t connected by age. Throughout the discussion they’ll be digging deeper into why they believe that every generation has more in common than you think, with expert guest panellists joining the conversation, they will debate the importance in ditching traditional people personas, alongside other tips and tricks to put an impactful people strategy in place. Joining O’s founder Kari Owers and Head of People Fran Ratliff, who will talk from a brand and culture perspective, will be Sarah Callender from Duo Global Consulting to talk about people behaviours and team dynamics.
Register for the webinar here: https://lnkd.in/e8pPzwpn
