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Wander goes Stateside!

North East powerhouse selected for prestigious UK@SXSW2025 Trade Mission amidst thousands of applicants.


Wander has been selected as part of the highly competitive and exclusive UK@SXSW2025 Trade Mission, an initiative led by the UK’s Department for Business and Trade (DBT). With thousands of top-tier creative and digital businesses all around the UK vying for a place, Wander is excited to be among the chosen few representing British innovation at South by Southwest (SXSW) in Austin, Texas. The inclusion highlights the company’s global impact, disruptive approach, and leadership in content marketing.

Representing the Best of UK Innovation
Wander joins an elite cohort of trailblazing UK companies, including Whitewall, Volumetric Video, VividQ, Vaudeville Sound Group, Threedium, RD Content, Quite Frankly, No Logo, How&How, GEEIQ, Forpeople, Feed Me Light, Dreamachine, Dizplai, Draw & Code, Crown Creative, Charismatic.AI, Celestial, Bandstand, Arc, and Anagram. Together, these companies showcase the very best of UK creativity and innovation, spanning immersive technology, design, branding, music tech, and more.

A Global Stage for Innovation
SXSW is a world-renowned festival at the intersection of interactive technology, film, and music. Taking place in Austin, Texas, from March 7th to 15th, this high profile event is expected to attract over 300,000 industry leaders, investors and creatives, making it a prime opportunity for UK businesses to build key relationships and expand their presence in the US market.
As part of the UK@SXSW2025 Trade Mission, Wander will gain exclusive market insights, strategic business guidance, access to DBT representatives and trade
mission alumni. The UK@SXSW2025 Bootcamp which took place earlier in the year, provided expert-led sessions on US market entry, funding strategies, legal frameworks and intellectual property rights. On the ground in Austin, Wander will also benefit from great promotional opportunities, VIP networking events, meetings with key buyers and dedicated showcase opportunities, opening doors to exciting new commercial prospects in the US and beyond.

CEO and Co-Founder Chloë Clover, who will attend alongside COO and Co-Founder Lou Tonner, shared:
“We’re stoked to have been selected to represent the best of the UK’s creative industries! SXSW will allow us to break into this new market, make connections, collaborate with other agencies and accelerate our expansion into the US.”

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