- News & Insights
9 November 2017, 08:00 - 11:00
Newcastle United, St James' Park, Strawberry Place, Newcastle NE1 4ST
In the final Exchange event of 2017 we are bringing together branding expertise with real-world advice that will help you to build your company’s reputation and get your key messages heard by the right people.
Serial Entrepreneur, Author and Brand Guru Linzi Boyd will be lifting the lid on the difference between brand and branding. Renowned for taking businesses and turning them into famous brands with a purpose, she will be sharing years of expertise in a bid to help you become brand-led. Linzi will help you to identify new business concepts that can shift industry sectors and impact significant change in the world, and teach you how to build a business from the top down, rather than the bottom up, to drive the sales, awareness and value for growth and scale.
We will also be joined by one of the UK's leading sales and marketing experts, Grant Leboff. A thought leader in his field, Grant’s main focus is to address the massive changes taking place in a world that is constantly being introduced to new technologies.
An acclaimed author and highly sought after speaker, Grant helps companies build strategies that enable them to thrive in an increasingly competitive marketplace. As a successful entrepreneur in his own right, by challenging accepted marketing conventions Grant will bring clarity on what you can do to drive real business results.
This is your chance to hear the thoughts of two top marketers on making your business stand-out, storytelling, creating and sharing content, social media and of course, Sticky Marketing®.
EXPLORE the difference between brands and branding; and why you should be brand led.
LEARN from best practice examples around the world to inspire your company's marketing.
GAIN insight from the latest marketing trends and thought leadership that drives real business results.