Round Table: AI for Sales and Marketing

Our AI round-table series brings together entrepreneurs who aren’t just curious about artificial intelligence – they’re ready to use it, lead with it, and get real results.

Following strong interest in this topic, we’re hosting a second discussion to dive even deeper into how AI is reshaping sales and marketing for fast-growing, founder-led businesses.

In this session, Jimmy Dodgson from Maitland and Richard Lane of durhamlane, will lead a focused conversation on the tools, tactics, and strategic shifts helping entrepreneurs generate stronger leads, sharpen messaging, and accelerate growth with far more precision than ever before.

Together, we’ll dive into:

Creating High-Impact Content at Scale
From dynamic content creation to data-driven storytelling, we’ll discuss how AI is helping entrepreneurs produce marketing that cuts through the noise – and how to ensure authenticity and brand voice don’t get lost in the process.

Supercharging Sales Performance
We’ll explore how AI can help qualify leads faster, personalise outreach, and support sales teams with the insights they need to convert more effectively.

Supercharging Sales Performance
We’ll explore how AI can help onboard and train staff rapidly, qualify leads faster, personalise outreach, and support sales teams with the insights they need to convert more effectively.

Using AI to Truly Understand Your Customer
From segmenting audiences with far greater accuracy to identifying the moments that matter in the customer journey, we’ll discuss how founders are using AI to uncover deeper buyer behaviour, predict what customers want next, and spot patterns humans often miss.

This round table offers a confidential, entrepreneurs-only space for open peer-to-peer discussion. Expect honest experiences, smart ideas, and actionable takeaways you can put to work immediately in your sales and marketing activity.

The Small Print
Our round tables are shaped by the insights and experiences of attendees, so while we aim to cover the topics above, we may also dive into other related areas during the session.

Due to limited capacity round table discussions are exclusively for entrepreneur members only. Guests or substitutions are not allowed.