Exchange Event: Digital Marketing Masterclass

13 March 2019, 09:00 - 12:00

Emirates Riverside, Durham CCC, Chester-le-Street DH3 3QR

More than two-thirds of UK marketing spend is on digital media so, in this Exchange event, we're bringing together industry experts to give us their thoughts on the current landscape and what your business needs to do if it wants to grow and thrive.

Chaired by communications expert Kieron Goldsborough (Narrative), we're joined by special guest speakers Joe McEwan (innocent smoothies) and Steven Parker (Digital Allies), who will be sharing some of the lessons they've learned building market leading brands online.

JOE McEWAN is the former Head of Brand at innocent and spent the last ten years establishing smoothie makers innocent as one of the most engaging and loved brands in Europe. As innocent’s first Communities Manager, he launched the brand on social media and led them to number one in the Social Brands 100 list. As UK Head of Brand, he was responsible for everything innocent said and did across digital, packaging, PR and customer service, as well as leading inspiring campaigns like The Big Knit (the one with the little woolly hats), which has raised more than £3 million for charity.

STEVEN PARKER is an entrepreneur, digital marketing lecturer and expert in developing digital strategies for SMEs. His background includes SEO, content creation, PPC and conversation rate techniques to increase the traffic and conversions through a website. He brings a wealth of experience, hints, tips and examples of best practice from the ever-changing digital world.

The Small Print - This event is exclusively for entrepreneurial members and partners of the Entrepreneurs’ Forum, guest/replacement places are not available.

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