Workshop: Social Media in 2024

with Kirsty Ostell and Emma Roberts

14 March 2024, 09:30 - 12:30

Vertu Motors Arena, Scotswood Rd, Newcastle upon Tyne, NE4 7AF

With new channels constantly thrown into the social mix and trends for content and audiences shifting weekly are you really sure you’re on the right channels to create the biggest impact for your brand in 2024? 

With so many social media channels and so little time, it’s important to put your time (and money) into the channels that will bring the best results and where you can prove the successes.  

During this workshop, Managing Director, Kirsty Ostell, and Emma Roberts, Data and Insight Lead, will discuss how to get your social right in 2024. You will learn: 

  • How the traditional channels are changing and what the new and emerging social platforms can offer your business 
  • How to create an authentic brand on social which is genuine to your business  
  • Where you audience is and how to reach them 
  • How to track your success on social 
  • How artificial intelligence (AI) is reshaping how businesses engage with their audiences  
  • The importance of understanding social influencers in your industry and how to tap into them


Designed for both leaders and their teams, come along and find out how you can revolutionise your business’ digital marketing. 

About our Subject Experts

Kirsty Ostell

Kirsty leads strategic marketing at O, bringing over 16 years of experience both in house and in agency to clients across the corporate and consumer sectors. Kirsty is an expert in helping businesses to future proof their strategic marketing plans and loves working with a range of clients to help them to achieve their goals and make a serious, measurable impact with their marketing. 

Emma Roberts

Emma is one of O's corporate account managers and is experienced in agency-side integrated marketing for international organisations within the tech, property and professional services spaces.

With a background in copywriting for press, advertising and online channels, Emma makes sure that all communications are aligned to your brand and strategic direction.

As a CIM member, Emma actively implements the latest marketing innovations within her client’s activities, positioning them at the forefront of their industries. 

The small print - Workshops are open to all members and partners of the Forum. Two guest places are available to ‘Ultimate’ and ‘Premium’ members. Please note guests must be from your own company.

If you are a ‘Core’ member and would like to upgrade your membership or to find out more please email or call one of the team on 0191 500 7780.


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