Strategies for Success
16 October 2024, 17:30 - 19:30
RBC Brewin Dolphin, Time Central, 32 Gallowgate, Newcastle NE1 4SR
Whether it's navigating international landscapes, strengthening domestic presence or diversifying product or service offerings, the journey to successful market expansion requires strategic vision and steadfast determination.
That’s why we’ve invited three of our region’s leading entrepreneurs – Victoria Lynch (Additional Lengths), Samantha Vassallo (Horizon Works) and James Widmer (Advanced Electric Machines) – to share their candid experiences and strategies for growth. Discussing various routes to market, this panel discussion promises exclusive insights you won't find anywhere else.
Our panel will explore:
Gain a deeper understanding of the complexities and opportunities of entering global markets with Victoria Lynch, who has successfully navigated Additional Lengths to international acclaim
Learn from Samantha Vassallo on how Horizon Works has scaled its operations within the domestic market, sharing how she identified key customers, and the strategies and challenges unique to local growth
Hear from James Widmer about the journey of Advanced Electric Machines in expanding their product and service lines and the innovative approaches that fuelled their success
This event isn’t just about listening and learning – it’s also a social occasion where you can connect with fellow attendees. Enjoy pizza, soft drinks, wine or beer, while you build meaningful connections with other members.
If you're ready to expand your horizons, exchange ideas and gain valuable insights, then save the date and join us at this upcoming panel discussion!
About Our Panellists
Victoria Lynch, Additional Lengths
Managing Director and Founder of hair extension specialist business Additional Lengths and premium hair extension brand Remi Cachet. An award-winning entrepreneur and product innovator, Victoria has successfully grown her business from humble beginnings to a 20,000 sq ft distribution centre and office for global distribution channels, as well as a store and a specialist salon. Today, the business is renowned in the industry for its commitment to quality, durability and transparent practices. With ambitious plans to expand globally, currently prioritising growth in the US market and enhancing workplace environments to attract and retain top talent. Being a known expert in her field, Victoria also strives to focus on the importance of education to stylists, passing on her unbeatable knowledge to improve the skills and businesses of extension professionals globally.
Samantha Vassallo, Horizon Works
Samantha Vassallo is founder and Managing Director of Horizon Works, an international B2B marketing agency based in Northumberland. The company, which was launched in 2010, works with ambitious and fast growing innovation and technology led manufacturing and engineering businesses that are creating solutions of worldwide importance.
Samantha has taken Horizon Works from a start-up with a single employee, to a company with an extensive specialist marketing team that is empowering SMEs and multinationals to gain global recognition and adoption for their products and services.
She has also built up a strong national reputation in the engineering and manufacturing industry, though forging long-term partnerships with organisations including Make UK and Make UK Defence, Engineering and Manufacturing Network, the North East Automotive Alliance and NOF, and bringing marketing expertise to their members.
Before founding Horizon Works, Samantha worked in senior sales and marketing roles across the life sciences, professional services and education sectors.
James Widmer, Advanced Electric Machines
James Widmer is CEO and Co-Founder of Advanced Electric Machines (AEM). AEM designs and manufactures a range of uniquely sustainable electric traction motors for customers around the world for commercial vehicle, passenger car and off-highway applications. AEM’s powertrain technologies do not rely on environmentally damaging rare earth magnetic materials, and yet offer class-leading performance, efficiency and recyclability. AEM has volume manufacturing facilities in the UK and is working to establish facilities around the globe.
James previously led the Advanced Propulsion Centre UK’s Electric Machines Spoke based at Newcastle University (UK), amongst other activities leading the development of the UK car industry’s electric motor technology roadmaps. James has also held senior positions in the aerospace industry, leading large transnational development programmes. James holds the part-time post of Professor of Advanced Propulsion at Coventry University (UK) and is the Advisory Board Chair of the Electric Revolution Skills Hub (UK).
The Small Print
Panel discussions are open to all members and partners of the Forum. Two guest places are available to ‘Ultimate’ and ‘Premium’ members. Please note guests must be from your own company.
If you are a ‘Core’ member and would like to upgrade your membership, or find out more, please email info@entrepreneursforum.net or call one of the team on 0191 500 7780.
