Round Table: In Conversation with Pete Daykin, Wordnerds

Pete Daykin, CEO and co-founder of growing software business, Wordnerds, is on a mission to transform how businesses understand and act on customer feedback. In this behind-the-scenes visit, Pete will share his inspiring journey from football journalist and campaigner to tech founder and AI entrepreneur, leading Wordnerds to become a key player in the world of customer feedback analytics. 

About Pete Daykin and Wordnerds 

Pete Daykin co-founded Wordnerds to bridge the gap between language and technology. Using cutting-edge AI, Wordnerds transforms customer feedback data into powerful insights for businesses, helping them better understand their customers' needs. The company’s innovative platform is quickly becoming a game-changer in the voice of customer and feedback analytics space, working with major clients including Starbucks, Sainsbury's and Sage. 

The company’s roots trace back to a pivotal moment at a Digital Catapult NETV challenge day with Nissan, where Pete's team built a solution to analyse customer conversations about car issues on Twitter. This led to the creation of Wordnerds, with key support from Sunderland Software City, and helped the company transition from concept to reality. Since then, Pete has led the company through rapid growth, securing funding and expanding into the AI-driven analytics sector. 

What You'll Learn 

• Pete’s Journey: From running a digital marketing agency to co-founding a tech company, discover how Pete spotted an opportunity to combine his passion for language and technology to create Wordnerds. 

• AI and the Future of Customer Feedback: Hear how AI is revolutionising industries and customer analytics. 

• Scaling a Software as a Service (SaaS) Business: Learn insights into building a SaaS company, attracting tech talent in the North East and what it’s like to work with enterprise clients like Starbucks and Sainsbury's. 

• Funding Growth: Learn how Pete is funding Wordnerds' growth through early-stage and follow-on investment. 

This event offers a unique opportunity to connect with fellow entrepreneurs, share experiences and build valuable relationships with like-minded business leaders.

Whether you're interested in AI, SaaS or scaling your business, Pete’s experience will inspire you to push boundaries and think big. 

The Small Print 

Due to limited capacity round table discussions are exclusively for entrepreneur members only. Guests or substitutions are not allowed.