Workshop: Selling at a Higher Level

Sales is changing fast. Customers are better informed, competition is sharper and the old ways of selling just don’t cut it anymore.

So how do you stand out? How do you build real relationships, earn trust and create lasting value – not just quick wins?

In this lively and practical workshop, Richard Lane, co-founder of durhamlane and creator of the Selling at a Higher Level methodology, will share how great salespeople think and act differently.

With years of experience leading high-performing teams across the UK and beyond, Richard knows what it takes to sell complex solutions – and to help others do the same. He’ll challenge how you think about sales and show you how to connect with customers on a deeper, more meaningful level.

Through interactive discussion and hands-on exercises, you’ll explore what it really means to sell with purpose and impact. By attending, you’ll leave with practical tools, a renewed sense of focus and a fresh perspective on how to drive sustainable growth – in your role, your team and your business.

Why Attend?

Think Differently About Sales
Challenge your assumptions and discover what top performers do that others don’t.

Create Real Impact
Turn sales conversations into meaningful partnerships that deliver genuine results.

Build a Culture That Performs
Take away ideas and techniques to help you – and those around you – sell smarter, not harder.

 
The Small Print 
Workshops are open to all members and partners of the Forum. Two guest places are available to ‘Ultimate’ and ‘Premium’ members. Please note guests must be from your own company. 

To ensure you have a great experience at our workshop, please let us know in advance if you have any dietary or accessibility requirements. In the event that you need to cancel or amend your booking please let us know as soon as possible.