- 20 Years
Di runs collaboration consultancy, Stick Theory, developing ideas, tools and tactics that help clients connect with humans, build responsible brands and thrive during periods of change.
As a virtual consultancy, Stick Theory’s collaborative model is totally flexible. Di initially works in partnership with leadership teams to explore problems and opportunities and to shape creative but practical solutions. These solutions take many forms – new product, service or market propositions, transformative brand or content strategies, engagement campaigns for internal or external audiences, or the development of new marketing platforms.
Once solutions are shaped, clients with in-house skills can crack on with design and delivery. For others, Di’s trusted team of associates can come to play: smart-thinking, hard-working experts in all things content, design and digital.
Di’s real passion is helping business leaders deal with the complexity and change of growth, whilst maintaining simple, honest communications with the people around them.