Round Table Discussion: Battle of the Brands (Personal vs Business)

21 June 2022, 14:00 - 16:30, Richmond House, Old Brewery Court, Sandyford Rd, Jesmond, Newcastle upon Tyne, NE2 1XG

Building an authentic brand is essential for any business. A strong identity helps customers understand who you are, what you do and why you do it.

Naturally, the founder of the business is at the heart of the brand, helping to shape the brand values and share the narrative. How then, do you separate the two? How do you ensure you’re supporting your business branding while ensuring your own isn’t lost?

Led by Kari Owers, in this round table discussion we’ll delve deeper into the ‘battle of the brands’ – the personal brand vs business brand struggles many entrepreneurs face. We’ll discuss the benefits of having separate personal and business branding, the differences between the two and how you can make them work harmoniously.

Our round tables are shaped by your views and experience, so while we hope to cover the topics above, we may discuss other related subjects during the session.

About our Host

Kari has been a creative communications consultant in the North of England for the last 25 years, working on high profile campaigns for consumer brands and businesses across the UK.

She founded in 2005 and leads the agency Creative Strategy team to deliver insights-led integrated communications that build, share and protect brand reputations.

Having worked with founders for over 25 years as they take their company from seed, to scale, to sale, Kari now works as a trusted advisor during mergers & acquisitions, investment rounds, flotations, fast growth, buyouts and exit, and is a Business Mentor and Non-Executive Director.

A passionate supporter of entrepreneurship and female-founded businesses, she is a board member at the Entrepreneur’s Forum and an ambassador for the Prince’s Trust ‘Women Supporting Women’ campaign.

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